Consumer

Even before factoring in delivery fees, service charges, and courier tips, product prices on Wolt are significantly higher than market rates. C14's daily monitoring highlights the price gaps between quick-delivery services and major retail chains, illustrating the true cost of convenience.

With Rosh Hashanah approaching, Israelis are demanding better value for their money without compromising on quality. The private label of the Yohananof chain offers a cost-effective alternative to expensive brands, allowing for a rich and festive shopping basket at affordable prices.

Even before factoring in delivery fees, service charges, and courier tips, product prices on Wolt appear significantly inflated compared to market rates. C14's daily monitoring highlights the price gap between quick-delivery services and major supermarket chains, illustrating the high cost of using the app for routine purchases.

The world already understands that the problem is not just the price, but the consumer's ability to understand what they are getting in return. Manufacturers, for their part, identify a growing demand for smaller packages, and in the middle is the consumer, who continues to buy mainly based on price, brand, and memory.

Artificial intelligence is already starting to change the way we shop, combining price comparison, promotions, and consumption habits. In Israel, it may become a new tool in the fight against the cost of living, but also an additional marketing channel.

Mid-week is when many families restock on dairy, produce, and pantry staples. We used the Pricez website to compare prices across leading retail chains to determine where these additional purchases are most cost-effective.