Beauty Industry
Found 3 recent publications
.jpg)
Hamashbir expands into a 600 million shekel market: chain to market new brands
The Hamashbir chain is expanding its beauty department and entering the dermo-cosmetics field for the first time. The chain will offer leading brands on its online site and later in branches, with the aim of meeting the growing demand for advanced skincare products.

Aesthetics in the 'Third Age': Why Seniors Are Investing in Their Appearance
The beauty industry is increasingly catering to those aged 60, 70, and even 80+. Aesthetic medicine is helping seniors boost their confidence and self-love, while doctors emphasize the importance of maintaining a natural look.
.jpeg)
Reshet 13 presenter enters a new field at 24: will lead an international project
The "New Love" reality show participant and host of the "The Voice" night show, Lia Noga, has received a new role in which she will lead the campaigns for the beauty and care brand. She will participate in various campaigns and lead the brand on social media.