Attribute

DoiT, a cloud cost optimization firm, is acquiring the Israeli startup Attribute for approximately $65 million. The deal aims to enhance corporate visibility into AI and cloud infrastructure spending.

DoiT is acquiring the startup Attribute, which developed a solution for monitoring AI and cloud costs, in a deal estimated at $65 million — its fifth acquisition in less than two years. The company, which has 30 employees, was founded in 2023 by veterans of Unit 81, Itzhak Zimmerman and Liad Trop.