Yohananoff Slashes Children's Bicycle Prices to 199 NIS for Tishrei Holidays

The holiday season is approaching, and Israeli family expenses are skyrocketing, but Yohananoff chain has decided to step up and provide a massive break for parents' wallets. Ahead of the Tishrei holidays and the start of the school year, the chain is launching an unprecedented promotion on one of the most sought-after products for children: new bicycles at a market-breaking price of just 199 shekels.

The special promotion is intended for children aged 2 to 9 and includes a wide range of sizes for a full fit (12, 14, 16, 18, and 20 inches). While prices for these items in toy stores and professional bicycle shops can reach hundreds of shekels, Yohananoff is slashing prices and offering an accessible solution for every family wanting to delight their children for the holiday.

The chain clarifies that this involves an extremely limited stock, which is expected to lead parents to storm the shelves in the coming days. The promotion takes effect on September 11 and will run in a series of branches nationwide: Ashdod, Netivot Globus, Gan Yavne, Modi'in Ishpro, Or Yehuda HaMifratz, Jerusalem, Hadera (Village and Mix), Kfar Saba, Ramat HaSharon, Bat Yam, Netanya Tzuran, Rehovot-Pardes Centro, Tel Aviv Ben Zevi, Ashkelon Mivki'im, Mishor Adumim, Gedera Big, Raanana, and Holon-HaMerkava.

As recalled, the current consumer move joins a significant upgrade Yohananoff is making to the shopping experience in its branches. The chain has launched a large-scale technological move deploying the fourth generation of smart cart platforms from Cust2Mate. About 4,000 smart carts are expected to operate across the chain, allowing customers to scan products independently during shopping, track prices and discounts in real-time, and make quick payments at the end without waiting in long checkout lines.