Yale Express Expands Retail Footprint and Upgrades In-Store Displays
Yale Express is expanding its footprint in Israeli DIY chains with three new branches, a brand refresh, and an extensive lineup of smart security solutions.
Yale Express is continuing its expansion across Israel, operating 15 active branches within DIY retail chains, with three additional locations slated to open in the coming months.
Alongside this retail footprint growth, the brand is rolling out redesigned point-of-sale displays aligned with the global Yale visual identity. This refresh standardizes the in-store experience across various retail locations.
According to the company, the updated displays highlight core brand values including innovation, quality, reliability, and advanced technology. Customers can explore a comprehensive range of mechanical and smart security solutions.
Each Yale Express branch stocks at least 500 security products and locking mechanisms. Avi Kemhazi, CEO of Assa Abloy Israel, noted that expanding partnerships with leading DIY chains reinforces the brand's market position while inviting entrepreneurs to join the network in selected nationwide locations.
