Yaki Reisner on film investments: "I planned to lose a million shekels"

Yaki Reisner is an entrepreneur, producer, and director who defies the conventional norms of the Israeli cultural landscape. Alongside his business ventures, Reisner brings an independent approach to cinema and television, free from external dictates. His philosophy is rooted in complete autonomy regarding project selection and budget management, blending his personal identity with his creative work.

"I have a religious value that is complex, so I say that I am not a fund, and I decide where I put my money. I invested in 'The Disengagement' because it presented the subject beautifully; no one else in the world would show it that way. When you are a public fund, you have rules, and I don't want to be bound by rules; I am not a person of rules."

His diverse range of activities stems not from precise financial planning, but from an internal creative drive. While profitability is a factor in other industries, in the world of filmmaking, passion remains the primary engine, even when the initial premise involves a calculated financial risk.

"In series and movies, I am not in it for economic interest. I have had financial successes, but they didn't start that way. I made 'Good Boys' and planned to lose a million shekels; I decided I was pursuing a hobby. A person buys a yacht for ten million and sells it for three, and they enjoy it, so I choose to invest a million in a film without planning to earn. I am driven by passion."

This approach, prioritizing curiosity over cold economic calculations, has proven successful in practice. The audience has voted with their feet, and projects that began as hobbies have become box office hits and enduring franchises. "'Good Boys 3' was released in theaters, and we are writing the fourth," he announces, proving that work done from the heart yields the greatest results.