Victory Supermarket Chain Offers Ninja Espresso Machine for 1,799 Shekels
Victory supermarket chain offers the Ninja Luxe Pro espresso machine for 1,799 shekels, undercutting several specialized appliance stores while market prices vary significantly.
The Victory supermarket chain has entered the competitive market for high-end kitchen appliances by offering the Ninja Luxe Pro espresso machine, model ES701EU, for 1,799 shekels. A market price comparison reveals that the supermarket's offer undercuts several specialized electrical appliance stores, though the price gaps in some instances remain relatively narrow.
The appliance is designed for preparing espresso, filter coffee, and cold brew. It features a built-in bean grinder with 25 grind settings, an automatic tamping mechanism, and a system for frothing both hot and cold milk. Additionally, the device is equipped with a guidance system that assists users in selecting the appropriate grind size and coffee quantity.
Victory CEO Eyal Ravid commented on the launch, stating that the machine has finally returned with an appealing price tag specifically tailored for the shopping month.
Alternative pricing across the market shows varying figures. The Ha-Tlilum website lists model ES701EU at 1,819 shekels, a margin of 20 shekels higher than Victory's offer. Meanwhile, the D9 Shop offers the machine for 1,825 shekels, representing a difference of only 26 shekels compared to the supermarket chain.
Super-Pharm, which operates an online marketplace featuring third-party sellers, prices the unit at 1,899 shekels, reflecting a 100-shekel gap from Victory. This specific offer involves parallel import and remains valid through November 30, 2026, with complimentary standard shipping subject to specific terms.
A more substantial price discrepancy appears at One Coffee, where the identical Ninja model is retailed at 2,599 shekels, marking an 800-shekel difference compared to the price announced by Victory.
Consumers are advised to factor in warranty terms alongside the price. Platforms such as Ha-Tlilum and Super-Pharm indicate that their respective offers involve parallel imports with a 12-month warranty provided by DNG. Shoppers planning to purchase the appliance face market variations ranging from minimal differences of tens of shekels to hundreds of shekels, emphasizing the importance of verifying stock availability and warranty conditions prior to purchase.
