Israeli investment house launches real-time expert recommendation tool
Excellence Trade, part of The Phoenix, is launching a free technological tool that sends personalized investment recommendations directly to the app. The client only needs to approve the recommendation, and the system transmits the order to the stock exchange.
Excellence Trade, part of The Phoenix investment house, is launching Next Trade — a new, free digital service that assists independent investors in making decisions. The system, based on technology from the company Finvest, is designed to help investors decide where to allocate new funds and when to adjust existing holdings in their portfolio.
As part of the service, clients receive push notifications in the app with concrete recommendations personalized to their portfolio characteristics and defined risk level. The recommendations are based on the research and expertise of the Excellence investment team. From the moment the notification is received, the client only needs to approve or reject it. If approved, the trading order already entered into the system is immediately transmitted for execution on the stock exchange.
Illustrative image of the Next Trade service. Courtesy of Excellence Trade.
Dror Yariv, CEO of Excellence Trade, stated:
"Next Trade is the result of over a year of development and reflects our commitment to making independent trading simpler and more accessible for the investing public in Israel."
Dror Yariv, CEO of Excellence Trade. Photo credit: Oded Karni.
Avner Hadad, CEO of The Phoenix investment house, stated:
"Next Trade is an expression of the concept that innovation is not just about technology, but about creating real value for clients by combining professional expertise, an advanced user experience, and the client's full control over their investment portfolio."
Avner Hadad, CEO of The Phoenix investment house. Photo credit: Tommy Harpaz.
The service is available to Excellence Trade clients with an investment account worth 20,000 NIS or more. Joining is done digitally through the "Phoenix Investment House" app and includes answering a short questionnaire of 6 questions to define the investment profile.
