A new serum that promises to fight pigmentation even in summer
The new serum from Keren Bartov Advanced Skincare combines active acids and advanced ingredients to treat pigmentation spots and uneven skin tone, delivering impressive clinical results without compromising the skin's natural barrier.

The skincare brand Keren Bartov Advanced Skincare is launching Melanin Serum, a new treatment developed to address all types of pigmentation and uneven skin tone. The formula combines mandelic acid, glycolic acid, and other active ingredients designed to reduce the appearance of spots, encourage skin renewal, and provide a radiant, healthy complexion even during the summer months.
According to Keren Bartov, an international skincare expert:
"Summer is the time when I see the most cases of worsening pigmentation. Alongside daily sunscreen use, it is vital to treat the skin with a formula that targets pigmentation without damaging the skin's natural protective barrier. Melanin Serum was developed with this exact approach: providing effective treatment while maintaining the skin's health and integrity."
According to the brand's data, clinical trials yielded impressive results:
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100% of users reported a brighter and more radiant skin tone.
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94% noticed a significant reduction in the appearance of new spots.
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94% noted that their skin looked more uniform and healthier.
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90% reported a smoother skin texture and a blurring of sun and age spots.
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87% testified that it is the best serum they have used for pigmentation treatment.
The serum features a light gel texture that absorbs quickly without leaving a sticky residue, making it suitable for daily use as part of a skincare routine alongside sun protection.
Price: 560 NIS for 30 ml.
Where to buy: Keren Bartov Advanced Skincare, Big Fashion Glilot, and on the brand's website.





