A huge move at the arena: International technology giant signed with Maccabi Tel Aviv
Strategic cooperation for the next three years: The logo of the global software giant will be displayed on the free-throw circles, the official bus, and the screen cube at the arena. All the details about the deal.
International technology giant Zoho and the Maccabi Tel Aviv basketball club have signed a strategic sponsorship agreement for the next three years, which will accompany the club until the end of the 2028/29 season. As part of the agreement, the software brand will receive extensive exposure at the team's games, including prominent branding on the free-throw circles on the parquet of the Menora Mivtachim Arena, presence on the central screen cube, branding of the official team bus, and a variety of other advertising opportunities.
The move comes as a direct continuation of the consistent double-digit growth that Zoho is recording in the Israeli market, and follows the opening of its first local office in Tel Aviv. The connection between the most decorated sports club in Israel and the global software giant is intended to deepen the company's presence in Israel and provide added innovative value to fans and the community.
Club Chairman Shimon Mizrahi welcomed the signing:
"This is an international company that will receive global exposure, with an emphasis on Europe, by joining forces with Maccabi. For us, it is a great honor, and we highly appreciate the cooperation. This is a winning combination."
Club CEO Avi Ben Tal added: "We are an international elite club and are looking for long-term collaborations with strong brands that will walk the path with us. Zoho fits perfectly into this slot." VP of Marketing and Sales Doron Jamchi concluded: "This is a natural collaboration between two brands that believe in innovation, excellence, and constant growth."
