Tension on the networks: When will Alon Gonen reveal his next business idea live?
Following the success and headlines he captured, the senior investor and entrepreneur is putting everything on the table. Right here, all the details on the exact date when the race for the next generation of entrepreneurs will begin.

Sensational news in the world of Israeli entrepreneurship and high-tech: businessman and billionaire Alon Gonen, one of the founders of the trading giant Plus500, is shifting gears and announcing that on August 5 at 15:30 he will reveal his next business idea in a live broadcast on social media. The exclusivity of the planned live stream will officially open the opportunity for the general public and masses of entrepreneurs to submit an application and compete to turn the idea into an operating company.
The dramatic announcement comes following the media buzz and storm that Gonen recently stirred with the launch of his unique project, deFounder. Within the framework of the innovative format, Gonen not only offers a financial investment of up to one million shekels, but also provides the business idea himself. The first challenge he presented, "Tinder for job seekers," has already captured the headlines of economic sections, drawn hundreds of inquiries, and become the talk of the industry.
As part of the move, Gonen explains why he is willing to reveal his valuable ideas to the public for free:
"An idea I gave in the past turned into a company that was sold for 236 million dollars, and another idea turned into Plus500, which is currently worth about 15 billion shekels. I realized that the idea is only the starting point, and what really determines success is the ability to execute. I am not looking for the person who has the best idea – I bring that myself. I am looking for the people who know how to take an idea and turn it into a working business."
Now, the eyes of the entrepreneurial community are fixed on the upcoming live broadcast. During the live stream, everyone will be able to be exposed to the new idea in real time, submit an application, and try to prove that they are the one who knows how to take Gonen's idea the furthest – on the way to close mentorship and the possibility of a huge investment.





