My Town Offers NIS 500k Benefits for New Immigrants Buying Tel Aviv Apartments

Financing incentives and developer promotions that began in 2024 sparked significant activity in Israel's real estate market, driving up apartment prices while drawing scrutiny over whether official figures accounted for such perks. However, in March 2025, the Supervisor of Banks moved to curtail these financing schemes, prompting developers to seek alternative methods to bypass the new restrictions. Companies resorted to subsidizing mortgages and offering targeted promotions, with some developers successfully selling hundreds of apartments through specific organizational sales.

Now, real estate firm My Town has announced a targeted initiative offering new immigrants benefits of up to half a million shekels on apartment purchases in Tel Aviv. The incentive is strictly restricted to new immigrants presenting an immigrant certificate, excluding investors and foreign buyers purchasing secondary properties. The offer comes amid a rise in anti-Semitism globally and recent events in France, which have renewed interest among Jewish families abroad regarding potential Aliyah.

To qualify for the grant, buyers must commit to immigrating to Israel and residing in the acquired property. My Town will provide comprehensive personal support throughout the process, assigning a dedicated liaison fluent in the buyer's native language from purchase to key handover. This includes interior design consultations, assistance with finish selections, and remote meetings for families still abroad.

The promotions apply to prominent Tel Aviv locations, including projects on Jabotinsky Street, Biltmore Street, Alexander Yannai Street, Brandeis Street, and Dizengoff Street, featuring options ranging from family apartments to penthouses with immediate occupancy. Yossi Hasson, CEO of My Town, stated that the initiative aims to provide new immigrants with personal guidance and a seamless transition when choosing their new home in Israel.