Tamar Reshef-Bezalel Appointed General Manager of Keshet 12 Streaming App
Tamar Reshef-Bezalel has been named Vice President and General Manager of 12+, Keshet 12's streaming platform. She succeeds Lior Yaniv, who is stepping down after a decade with the media group.
Tamar Reshef-Bezalel has been appointed as the new Vice President and General Manager of 12+, the BVOD streaming application of Keshet 12, marking a significant leadership transition in Keshet Digital.
Reshef-Bezalel brings over two decades of extensive executive experience across technology, advertising, business development, and venture investments. Her professional background includes serving as CEO of Adler Brands and VP of Business Development at Adler Chomsky Group, where she also founded and managed the group's startup investment arm. Her career further encompasses senior leadership roles at Datorama, Verbit, cnvrg.io, and Fiverr, alongside strategic advisory positions and board memberships.
In her new role, Reshef-Bezalel succeeds Lior Yaniv, who is stepping down after a decade with Keshet to pursue independent professional paths. Yaniv joined Keshet Digital in 2016, initially serving as a senior editor and content manager before spending the last five years as VP of Content and a member of the management board. Prior to her tenure at Keshet, Yaniv held prominent editing roles in Israeli journalism, including positions at Globes and the relaunch of At Magazine.
The Streaming Ecosystem of 12+
Launched in 2022 as the successor to makoTV, 12+ serves as the premier free streaming platform for Keshet 12, offering live broadcasts, advanced catch-up features, and a comprehensive VOD archive. The application hosts flagship entertainment formats and critically acclaimed television series, reinforcing Keshet's alignment with international broadcast strategies adopted by major global networks such as Fox, NBC, and Channel 4.
Operating under Keshet Digital—led by CEO Ori Rosen and Chief Editor Neta Livne—12+ continues to anchor the media group's digital expansion and content distribution strategy across smart televisions and mobile devices.
