Swish Basket Turns Real Basketball Courts Into Interactive Gaming Arenas
Swish Basket transforms physical basketball courts into interactive gaming arenas using rim sensors, AI, and mobile apps, enabling global remote competitions.
Swish Basket is transforming local basketball courts into interactive gaming arenas by combining physical sports with digital experiences. Assef Ronat, Chief Product Officer at Swish, presented the company at the GAME CHANGERS event, hosted jointly by Calcalist, Google, and Playtika.
The system utilizes a sensor mounted on the basketball rim paired with a dedicated mobile application. This hardware-software setup identifies the player and ball trajectory, tracks shots, and processes performance metrics in real time. Leveraging an artificial intelligence engine, the platform delivers live voice feedback and updates, allowing users to compete remotely. Players can participate in global challenges, facing off against opponents in locations as distant as China.
"The world of Swish is different. The basketball court is the console, and everyone is a hero," Ronat explained during his presentation. The platform merges physical exercise with a digital identity, awarding digital currency and progression markers that evolve as users continue to play. Swish is also expanding its footprint by partnering with NBA-backed schools, aiming to draw youth back to public courts through gamified sports.
