Crazy sell-out at Barby: The financial analysis of Ninet's performance will surprise you
Ninet Tayeb filled the Barby club in the Jaffa port to capacity with a thousand spectators, but after deducting VAT, sound, security, and musician costs, this is the amount she was left with.
Singer and songwriter Ninet Tayeb once again proved her power on stage, selling out all tickets in advance for her performance at the Barby club in the Jaffa port. The club, which holds about 1,000 spectators at full capacity, was filled to the brim.
According to the ticket distribution, the audience was divided between those who ordered in advance at a discounted price of 109 NIS and those who purchased tickets at the regular price of 125 NIS. As a result, the total gross revenue from ticket sales alone is estimated at approximately 117,000 NIS.
The first and immediate expense from the cash register is the Value Added Tax (VAT) payment, which stands at 18%, amounting to about 17,847 NIS, leaving the production with a net income of about 99,153 NIS from ticket sales.
In the maximum budget estimate, the lion's share of the revenue is absorbed back into current operational and production payments. Renting the Barby club, which includes the advanced sound and lighting package alongside the house operations staff, is in the high range of about 30,000 NIS. Added to this is the cost of ushers, the increased security team, and the licensing required for an event of about a thousand people, which costs about 6,000 NIS more. Beyond the operation of the venue, there are incidental expenses including ACUM royalties for a live performance and public performance in a maximum amount of about 9,500 NIS, alongside public relations expenses, a sponsored marketing campaign on social networks, and insurance policies in the amount of about 8,000 NIS.
Another significant derivative of the budget is the investment in the musical and technical team of the show. Ninet's high-quality band (usually including about 5 musicians) together with the sound and lighting personnel attached to the production, earn, by high estimate, about 22,000 NIS for rehearsal days, personal equipment, and their work on the evening of the show.
In total, the sum of operational and administrative expenses amounts to about 75,500 NIS. Bottom line, after deducting VAT and all high expenses, the net profit for Ninet and the production from such a sell-out show stands at about 23,653 NIS for one evening, while in the background the club enjoys bar revenues and the singer maximizes profit with the sale of merchandise to the audience.
