Social Media Creators Launch Virtual Voter Guides Ahead of 2026 Elections
Ahead of the 2026 Knesset elections, Israeli social media content creators are launching virtual voter guides to make complex party manifestos and economic policies accessible to the public.
As the 2026 Knesset elections approach, content creators across social media platforms have stepped up to bridge the gap between complex political manifestos and everyday voters. Amid a constant stream of campaign slogans and noise, influencers and digital projects are providing neutral, accessible breakdowns of party platforms to help citizens navigate the ballot box.
Lucille Belkerman, an activist with thousands of followers on TikTok and Instagram, has dedicated her platform to reviewing every political party expected to pass the electoral threshold. Avoiding spin, she translates dense government reports and Knesset committee data into digestible video summaries.
"For a year now, I felt I had to review the parties," Belkerman explains. "When I started my social activity on the cost of living, I didn't know anything. Over time, I realized that influencing the Knesset is what matters most. I read ministry reports that no one else reads, and I break down the data so the public can understand it. I am not telling anyone who to vote for; I am simply presenting the facts."
Young Voters Feeling Lost
Another prominent voice is the digital project "Yomi_News", managed by Amit Moreshet under Guy Zohar and Afakim Strategy. Operating for over three years, the project aims to make current affairs accessible to a younger demographic, predominantly aged 15 to 30.
"We realized that quite a few young people feel lost, and we wanted to help them," says Moreshet. "We have to be neutral and provide pure facts. The more you base your content on facts rather than pushing an agenda, the more trust you win. Young people are hungry for information, and they want explanations about the parties and their past actions."
According to Moreshet, traditional media often feels like a foreign language to the younger generation. The project acts as a translator, covering basic civic concepts such as how a mandate works, how a coalition is formed, and what political blocks represent.
Taking Responsibility Through Policy Focus
Idan Erez, a data and energy journalist at Globes, also uses his personal social media channels to break down the economic aspects of party platforms. He emphasizes the importance of focusing on tangible policy rather than blind political loyalty.
"One of the most important things for me is to put policy at the center," Erez notes. "People often go to elections with an 'us versus them' attitude. I want the discourse to be healthier—focusing on what the government does or doesn't do. Economic issues heavily impact our lives, and structural problems like integrating the Haredi community into the economy must be addressed without acting as a political spokesperson."
