Shufersal Launches Five-Day Super Sale Campaign to Boost Retail Traffic
Shufersal has launched a five-day Super Sale offering 1+1 deals on top brands and steep discounts on smart TVs to drive customer traffic and loyalty amid growing market competition.
Shufersal, Israel's largest supermarket chain, has announced a five-day "Super Sale" campaign starting Monday, joining the November retail sales frenzy to boost consumer traffic and retain its loyal customer base amid rising competition. The promotional event runs from November 9 to November 13, 2026, across Shufersal Deal, Shufersal Sheli, Shufersal Express, and online platforms.
Loyalty Perks and Credit Card Exclusives
The marketing strategy relies on two main pillars: the retailer's extensive loyalty club, boasting approximately 2.4 million members, and its financial arm. Club members are offered "buy-one-get-one-free" (1+1) deals on dozens of everyday food and consumer goods from leading brands such as Osem, Nestlé, Milka, Fairy, Ariel, St. Dalfour, and Dove. Featured items include staple foods like Mateu olive oil, Tilda basmati rice, and Libatu tomato paste, alongside breakfast cereals and cleaning supplies.
To sharpen consumer differentiation, Shufersal is reserving some of its deepest discounts exclusively for holders of its branded credit card. This tactic aims to incentivize sign-ups for the company's non-bank credit products, offering 1+1 promotions on high-demand anchor items such as Taster's Choice instant coffee, Surinach tuna chunks, Persil laundry gel, and Vardinon fabric softener.
Electronics as Loss Leaders
A prominent feature of the current strategy is the use of consumer electronics as "loss leaders"—items sold at minimal margins or a calculated loss to generate physical customer traffic in large branches. In selected stores, the chain is offering smart 4K televisions from the SUB brand at exceptional prices: a 55-inch screen for 799 shekels, a 65-inch screen for 999 shekels, and a 75-inch screen for 1,299 shekels. According to market analysts, the ultimate test for the campaign will depend on actual stock availability, as the benefits require purchasing identical items and are limited while supplies last.
