SHEIN Overtakes AliExpress for First Time in Israel on Singles' Day
Data from credit card company Cal shows SHEIN overtook AliExpress for the first time during Singles' Day. Average transaction amounts rose by 1.9%, while SHEIN saw a 23% surge in average purchase size.
Israeli consumers continue to increase their spending on international e-commerce platforms, but consumer preferences are undergoing a notable shift. According to data released by credit card company Cal, summarizing Singles' Day purchases on November 11, Chinese fast-fashion platform SHEIN surpassed AliExpress for the first time to become the leading site in terms of the number of items ordered by Israelis.
Cal's data, based on credit card transaction approvals, indicates that the average transaction amount on international shopping sites increased by approximately 1.9% compared to the previous year. This points to a moderate rise in average spending per transaction alongside an overall increase in total shopping volumes.
However, the general figures conceal significant gaps between the major e-commerce platforms. SHEIN recorded a surge of over 23% in its average purchase amount compared to last year. By contrast, AliExpress registered no significant change in average transaction size, while Temu saw a slight decline.
The data highlights the strengthening position of SHEIN among Israeli shoppers, both in terms of ordered items and average basket size. Cal did not publish the total purchase amounts or exact transaction counts for each platform, meaning precise market shares cannot be determined.
An analysis of the purchases shows that the most popular categories among Israelis were digital products, gadgets, department store goods, apparel, and footwear. Shopping habits remained consistent with previous years, with peak ordering hours recorded between 9:00 PM and 10:00 PM.
Alongside the growth in activity, Cal warned of an increase in attempted fraud during peak shopping seasons.
Amit Kraushaar, Vice President and Head of Risk Management at Cal, stated: "We are seeing an increase in shopping volumes during November, with Singles' Day serving as one of the major retail peaks."
He added that the proliferation of orders and delivery notifications allows bad actors to impersonate shopping sites and well-known companies to harvest credit card details. Cal recommends accessing shopping sites independently, avoiding suspicious links, and verifying that transaction details match actual purchases.
Cal emphasized that these intermediate figures are based solely on transactions processed through its network and do not necessarily reflect the entire Israeli credit card market.
