Shas Resurrects Emotional Campaign Strategy Ahead of Elections
Shas has launched its election campaign by recycling a successful 2022 video featuring Rabbi Ovadia Yosef and emphasizing traditional Jewish identity.
In the upcoming election campaign, Shas is resurrecting a proven emotional strategy, recycling a successful campaign video featuring the late Rabbi Ovadia Yosef that previously drove strong voter turnout in 2022.
The party is reusing the core footage from the 2022 election cycle, with the only modification being an updated ending tailored specifically for the current 2026 race.
Simultaneously, Shas is targeting traditional audiences with messaging focused on Jewish identity. Another campaign video addresses the celebration of Halloween, in which a student asks a teacher about the holiday, and she responds dismissively. Shas aims to frame the preservation of Jewish tradition not as backwardness, but as a source of national pride.
