Scandal at new stock exchange company: trading in shares halted due to irregularities

The new food import company that only recently entered the stock exchange is already in trouble. Just before it was due to publish its reports for the first half of the year, trading in Tomer Mazon shares was halted following the company's report on alleged problems in inventory management.

It all started when the new CFO of the import company, Avital Perlstein-Cherni, resigned from her position two days ago, even before she had started. She was supposed to begin her role next month, in September, but a week after the appointment announcement, the company published that this would not happen.

Now, two days after the cancellation of the appointment, Tomer Mazon is publishing the reason. According to the company, the decision is against the background of "the method of handling inventory of the company Tomer Import and Marketing of Food Products in previous years."

Following the surprising announcement by the CFO, Tomer Mazon began to carry out an "immediate check of the method of handling inventory" and also whether and how much it affects its financial reports for 2026, which it published at the end of last April, as part of the approval of the merger for its entry to the stock exchange.

Tomer Mazon joined the stock exchange about three months ago when it completed a merger into the stock exchange shell Seevia Vision, led by the investment banking firm Mor-Langerman. It is traded on the stock exchange at a valuation of 138 million shekels and is owned by businessman Doron Kimelov. Since 1979, the company has been operating in the field of import and marketing of food products, with more than 1,600 products and 73 employees. It has a logistics center in the Bar-Lev industrial park in the north, covering an area of about 30,000 square meters.

According to the reports that will still be checked, in 2025 the company recorded revenues of 244 million shekels, an increase of 20% compared to the year before. The net profit amounted to 3.1 million shekels, a jump of 42% compared to the year before.

As for inventory, its volume stood, according to the reports that will be checked, at 61.8 million shekels, a decrease of 8% compared to the year before.

The cost of the salary of the owner Kimelov (61%) is estimated by the company at a sum of 2.8 million shekels, including a 1 million shekel bonus for meeting profit targets. It consists of a monthly salary of 118,000 shekels and he is entitled to a grant of 5% of the company's annual operating profit. In addition, he is entitled to 30 days of annual leave (with accumulation for 3 years), reimbursement of expenses, a subscription to a daily newspaper and an economic newspaper, a car from the company, a mobile phone, and a home internet subscription.

Also employed in the company are Kimelov's son, Tomer, who is the VP of regulation and import, and his wife Ella, who is the advertising and media manager.

Perlstein-Cherni is a graduate with a bachelor's degree in economics and accounting from Bar-Ilan University. In her last positions, she was the CFO of the company CyberGym, of the Israel Electric Corporation for 3.5 years, and before that she served for 3 years as the CFO of the cannabis company Pharmocann, which declared insolvency two and a half years ago.