Tel Aviv Festival Offers 30-Shekel Gourmet Dishes to Honor IDF Reservists
Sarona Market in Tel Aviv is hosting a culinary festival for IDF reservists from November 11-13, offering gourmet dishes for 30 shekels and supporting veteran-owned businesses.
Tel Aviv's Sarona Market is hosting a unique three-day culinary festival celebrating IDF reservists, offering special dishes for just 30 shekels alongside a vibrant street-food market open to the general public.
Organized in collaboration with the Ministry of Defense's 'BeHatzda'a' club, the event runs from November 11 to 13 and brings together top culinary names alongside boutique businesses run by reservists.
Exclusive 30-Shekel Deals
Club members can enjoy signature dishes at heavily discounted prices of 30 shekels, roughly a 50% discount. Participating venues include the legendary burger institution 'Mitbach', which is offering a 200-gram burger meal complete with fries and a drink.
Chef Eyal Shani's renowned 'Miznon' is serving up its iconic schnitzel pita for the special price, while 'Aharonis' by celebrity chef Israel Aharoni features juicy lemon chicken.
Supporting Reservist-Owned Businesses
Alongside the market's permanent stalls, around 20 independent businesses owned by IDF reservists will showcase their products. Highlights include wines from the Munitz Winery, founded by brothers Harel and Itay, and artisanal cheeses from Gvinage, a boutique dairy in the Galilee founded by Yedidya Richard Stein, who has served over 400 reserve duty days as a combat medic while his wife Naomi manages the farm.
Visitors can also sample craft beer from the Glantz Brewery, brewed in memory of Staff Sgt. Tomer Nagar, a Golani Brigade fighter and beer enthusiast who fell in combat on October 7 at Kissufim.
The festival area outside the market will transform into a bustling street-food celebration featuring comfort foods like fresh schnitzel in fluffy challah, flaky Yemenite kubaneh pastries from 'Johnny Kubaneh', Mexican tacos, and sweet treats including traditional mofletta with honey and warm stroopwafels.
The festival will take place at Sarona Market in Tel Aviv, with vouchers for discounted dishes available through the 'BeHatzda'a' club website.
