Ruti Brodo Expands Iconic Tel Aviv Bakery to Rishon LeZion
Ruti Brodo's iconic Tel Aviv bakery expands outside the city for the first time, opening a new branch at the Phoenix Campus in Rishon LeZion's Aleph District.
Ruti Brodo and her iconic culinary empire are expanding beyond Tel Aviv for the first time, opening a brand-new branch of "The Bakery" at the Phoenix Campus in Rishon LeZion's burgeoning Aleph District.
Established in 2005 under the R2M group, the beloved culinary institution marks its inaugural regional footprint outside the White City. The Aleph District is rapidly developing into a major urban hub that seamlessly integrates commerce, culture, and leisure.
"Opening The Bakery at the Phoenix Campus is our first step in Rishon LeZion," Ruti Brodo told local media. "The Aleph District is evolving into an urban center blending culture, culinary arts, and commerce. We are thrilled to be part of this growth and see this as the beginning of broader activity in the city."
Weekend Treats and Future Expansion
During its initial phase, the new location will operate Sunday through Thursday from morning until 4:00 PM, offering specialty coffee, fresh pastries, artisanal sandwiches, salads, and lunch specials.
Starting later this month, operations will extend to Fridays and Saturdays. Fridays will feature weekend essentials such as fresh bread, celebratory cakes, pastries, and floral arrangements, while Saturdays will introduce traditional kubaneh, bourekas, and comfort carbs ideal for a stroll in the nearby park.
Additional R2M group restaurants and cafes are slated to open in the coming months, promising high culinary standards and exciting dining options for the local community.
