Rotem Sela reveals: The new business venture born from a joke
One of Israel's biggest stars is embarking on an independent path and launching a new brand under her full ownership, after the original idea came up during a casual lunch with a friend.
Rotem Sela, one of the most recognizable names in the world of Israeli television, advertising, and modeling, is about to embark on a new professional path. After years of establishing her status in the entertainment industry, Sela is preparing to launch her first independent brand, named "better". This move marks a transition in her career toward entrepreneurship: instead of serving as a presenter for existing brands, she will now stand behind a venture under her own ownership.
At this stage, she has not yet revealed the specific field in which the brand will operate or what products and services will be offered. According to a promo video posted on her Instagram, the path to establishing the brand did not start with an organized business plan, but from a personal interest that deepened over time.
The turning point came during a casual lunch with a friend. During their conversation, the friend suggested that Sela take her passion and turn it into an independent commercial brand. Initially, Sela was skeptical:
"Haha, funny," she responded, not believing at the time that the idea would turn into a real venture.
However, the conversation stayed with her. Once she returned home, she began to rethink the suggestion and concluded that it held more logic than she had initially thought. She decided to seriously explore the possibility and turn the idea into a business move.
The choice of the name "better" already hints at the direction from which the idea grew. For now, Sela prefers to keep some mystery around the project and present it gradually. Full details regarding the brand's field of operation, its products, and the launch strategy have not yet been disclosed.
