Rami Levy Stock Aims for Four Branches by Year-End to Boost Non-Food Sales
Rami Levy Stock plans to expand to four branches by year-end, scaling up non-food retail. CEO Yafit Attias Levy highlights the strategy to bypass supermarket space constraints.
Rami Levy Stock aims to expand its footprint to four branches by the end of the year. Following the opening of the chain's second store in Ramla last month, managed by Yonatan Damri, the group is looking to scale up its non-food retail operations. According to Rami Levy CEO Yafit Attias Levy, the business logic is straightforward: the group possesses the capability to source and sell these items, but supermarket branches lack sufficient floor space to display them at the desired scale.
"This chain is essentially the realization of our fantasy in non-food sales," Attias Levy stated in an interview with TheMarker. "We opened this chain because we have strong commercial capabilities to bring in such products, but we do not have gigantic branches with endless space for non-food items."
She explains that the gap between supermarket limitations and dedicated stores is at the core of the strategy. "You can find electrical appliances at Rami Levy, but products that are non-traditional for the chain, such as children's bumper cars or tools, are harder to find," she notes. "I cannot allocate half a store to appliances, and that is why we opened the stock chain."
She added that "we are managing to reach crazy prices there, and we hope to reach four branches by the end of the year."
However, as food chains expand into appliances, home goods, and other sectors, criticism is growing that they are taking market share from specialized stores. Attias Levy dismisses this concern: "Specialized stores still have a right to exist; even in a stock chain, you cannot fit all electrical appliances." According to her, the chain will focus on leading products where it can compete on price, but "there is room for everyone."
