Rami Levy Shakes Up the Market: Opening New 'Stock' Branch with 50% Discounts
The "Rami Levy Stock" chain is expanding with a massive 3,000-square-meter branch in the Ramle-Lod area, as management pledges to cut prices by half ahead of the late August opening.
Following the significant buzz surrounding its debut branch in Pardes Hanna, the "Rami Levy Stock" chain, owned by businessman Rami Levy, continues its expansion and is arriving for the first time in the center of the country.
In the final third of August, the chain is set to inaugurate its second branch, which will be located in the Ramle-Lod area and will span a massive 3,000 square meters — half a dunam larger than the first flagship location.
According to a report published this Sunday in "Israel Hayom", the chain plans to cut prices in the area in an unprecedented manner. The chain's CEO, Yoni Dimri, clarified that following comprehensive market analysis in the Ramle-Lod and Ono Valley area, the new branch will offer a product basket discounted by 50% compared to competitors — a price gap even deeper than the one presented in Pardes Hanna.
As part of the launch promotions and ahead of the return to school, a "Kal Gav" backpack kit will be offered for only 239 shekels, reflecting significant savings from the market price of approximately 400 shekels. In addition, the chain promises a new "price surprise" in the popular Funko Pop dolls category, alongside a wide variety of tools in collaboration with the "Etz HaOren" company. Similar to the first branch, the new complex will also sell cars and offer special promotions designed to shake up the retail market.
