Starting from 100 shekels: The new sports brand store is breaking market prices
The Ofer Bilu Center shopping complex is launching a huge pop-up store for the ING chain, which will offer desirable international sports brands at unprecedented outlet prices. All the details on the brands and prices.
The popular shopping complex Ofer Bilu Center is being renewed with a large-scale pop-up store from the ING group. The new complex, which will span 450 square meters and will operate continuously until the end of October 2026, will offer collections of international sports and lifestyle brands at attractive outlet prices.
The ING chain, which has set itself the goal of promoting a balanced connection between body and mind, specializes in importing premium brands from around the world with an emphasis on sustainability. The temporary store will bring together under one roof a series of desirable names, including ON Cloud, the Swiss running shoe giant; CARIUMA, the Brazilian footwear brand that has made environmental protection its banner; CASALL, a quality Swedish brand offering clothing and professional equipment for yoga and fitness practitioners; and TROPICFEEL, a company specializing in technical gear and shoes for travel and extreme sports enthusiasts.
In terms of prices, the pop-up promises a real market breakthrough. Sports shoes for men and women will be sold starting from 350 shekels. The clothing collection will include leggings starting from 200 shekels, and sports bras or sports shirts starting from only 100 shekels.
Ofer Bilu Center CEO Liron Haim welcomed the opening: "We are happy about the joining of a leading international brand like ING, which offers an up-to-date shopping experience with an emphasis on quality, innovation, and style. The move enriches the wide mix of brands that the complex offers to our customers." The new complex establishes its status as a central attraction for consumers.
As recalled, this is not the only expansion that the shopping complex has experienced recently. In April 2026, the leading fashion house "Ronen Chen" launched its third outlet store in Israel, which was also located in Ofer Bilu Center. The move, which required an estimated financial investment of about 300,000 shekels, was intended to establish the brand's hold on the surplus market.
