Osher Ad shakes up the market: popular items from 99 shekels
As part of the ongoing price war between Israeli retail chains, the "Osher Ad" chain is making a dramatic move, offering sought-after beverages and wines from leading wineries at unprecedented prices starting from 59.90 shekels.
Major retail chains in Israel continue to compete aggressively for the local consumer's wallet, introducing new products, opening new departments, launching market-breaking promotions, and rolling out consumer clubs and credit cards.
One of the leaders in promotional activity among Israel's major retailers is undoubtedly the "Osher Ad" chain, which runs targeted promotions at specific branches across the country, thereby generating significant buzz and consumer interest.
In recent days, the chain launched a series of massive promotions at its Bnei Brak branch, slashing prices on a variety of sought-after alcoholic beverages. Elite Arak is available for only 59.90 shekels, while The Glenlivet Founder's Reserve whisky is priced at 99 shekels. At the same price point, customers can purchase a variety of red wines, including selections from the Tanyah, Teperberg, Shiloh, and Har Sinai wineries.
Bombay Gin is also on sale for 99 shekels, and a bottle of Aperol for 69 shekels. Furthermore, the chain is offering discounts on more premium items, including Clase Azul tequila for 639 shekels, Don Julio tequila for 369 shekels, Royal Salute Chivas whisky for 329 shekels, along with a series of other promotions across the entire alcohol department.
