Osher Ad Disrupts the Market: Products Starting at 799 Shekels
The leading retail chain is offering special prices at its Bnei Brak branch ahead of the new school year, alongside significant discounts on sought-after electrical appliances, mobility scooters, portable air conditioners, and a cordless vacuum-mop from Roborock.
Major retail chains in Israel continue to compete aggressively for the local consumer's wallet, introducing new product lines, departments, market-disrupting promotions, consumer clubs, and new credit cards.
One of the leaders in promotional activity among Israel's major retailers is undoubtedly the "Osher Ad" chain. By launching targeted promotions at specific branches across the country, the company generates significant exposure and consumer frenzy.
This time, the chain is focusing on its Bnei Brak branch. Ahead of the new school year, it is offering school supplies at reduced prices, including: a 3-pack of Pilot pens for 19 shekels, 8 colored pens for 24 shekels, a 3-pack of glue sticks for 10 shekels, and a 2-pack of adhesive tape with a dispenser for 14 shekels.
Furthermore, the chain is selling sought-after motorized vehicles at a discount, including a "Lexon" mobility scooter for 2,499 shekels and an electric bicycle from "Lexon" for only 799 shekels. Popular electrical appliances are also available at special prices, including a 50-inch "Neon" LED television for 599 shekels, a 1-horsepower "Aura" portable air conditioner for 549 shekels, and a "Roborock" cordless vacuum-mop for 799 shekels.
