Orly Cohen Appointed VP of Research and Strategy at Reshet 13

Reshet 13 announced on Monday the appointment of Orly Cohen as VP of Research and Strategy. Cohen, a leading industry professional, will join the channel's senior management team as part of its ongoing renewal and development momentum.

Cohen brings 18 years of experience in the worlds of media, television, and research strategy. In her previous role, she served as a senior strategic advisor to the CEO of the Israel Public Broadcasting Corporation, where she was a key partner in formulating content and broadcasting concepts across digital, television, and radio platforms.

Prior to her tenure at the Broadcasting Corporation, Cohen managed the research and strategy department at Reshet for a decade, having grown within the company. Her return to the position of VP is seen as a significant reinforcement for the channel's leadership.

Idan Alrum, CEO of Reshet 13, stated:

"Reshet 13 is in a period of change, renewal, and growth. We are building a new, young, and dynamic media body that connects all platforms. Orly's joining as VP of Research and Strategy strengthens our ability to deeply understand the audience, identify opportunities, and create new growth engines. I am happy about her return and wish her great success."

Orly Cohen stated upon her appointment:

"I am excited to return to Reshet 13 after three and a half years. The channel is currently in a fascinating period of renewal and preparation for the challenges posed by the Israeli media landscape. The connection between understanding the audience, shifting viewing habits, and creating precise, winning content is the key to moving the organization forward. I thank the management of Reshet 13 for their trust and look forward to the significant work ahead."