Noa Moses on her financial situation: "They didn't show you everything"
The most talked-about bride from "Married at First Sight" comes from one of the wealthiest families in Israel, but on screen she presented a modest lifestyle that raised quite a few questions. Moments after the season ended, she sat down for an interview to set the record straight.
Moments after the stormy season of "Married at First Sight" came to an end and the cameras were finally turned off, Noa Moses sat down for a revealing interview on Mako to put all her cards on the table.
She, who was undoubtedly the bride who caused the most noise this season, did not settle for just talking about the breakup with her partner on the show or the emotional journey she went through, but also chose to confront head-on one of the issues that occupied the viewers at home the most: her vast family wealth versus the simple life she presented in prime time.
As the daughter of Tami Moses-Borovitz, a businesswoman and one of the owners of the "Yedioth Ahronoth" media empire, and the late David (Dadi) Borovitz, who was one of the senior figures in the aviation world in Israel, Moses was born into exceptional financial abundance.
The gap between this background and her modest apartment raised quite a few questions. Moses herself is well aware of the dissonance and shares: "People will say I have money, so why do I live in my apartment like this? And then they will say, 'She works a lot, why does she even need to work?'".
In response to the constant questions about her financial situation and the choice to continue working hard despite the huge financial backing from home, Moses was quick to set things straight. "I grew up in a house that lacked nothing, but I always worked, from the age of 12," she declares candidly, revealing the concept she grew up with: "I was always taught that it could be that tomorrow there is nothing".
Regarding the apartment that caused a stir online, she explains that although she grew up in a large house, it was always modest and homey. However, she takes a jab at the production and reveals that despite the simplicity reflected on television, the cameras did not really show the full picture of her property: "They didn't show you everything. In my apartment, there is another fun floor, with a bedroom and a roof and everything".
Despite the lineage and wealth, Moses insists that she is light-years away from a flashy lifestyle, and reveals consumption habits that are particularly surprising relative to her status. "I'm not a brand girl, I think that's already been understood. They ask me what I'm wearing, and everything is from Shein. My car is a great car, but fourth-hand from a garage," she shared without filters.
However, this simplicity does not prevent poisonous commenters from using her family's money as a weapon against her. Moses shared with pain a difficult message she received from a stranger, who attacked her personally and wrote to her cruelly that "maybe someone will marry you for the money". She admits that these statements, which touch on the sensitive point of family capital versus finding true love, still hurt her.
Even now, when she enjoys huge public exposure that could easily be translated into easy money, Moses chooses to forgo income that does not match the path she believes in.
While other reality show alumni are quick to cash in on every possible product, she insists on setting clear commercial boundaries. "I would like to do more things with the exposure that touch on my worlds," she concludes, and emphasizes that she does not intend to "do collaborations that do not represent my values and my worlds".
Instead, she directs her business potential toward partnerships and entrepreneurship in worlds that interest her, such as the application she developed which is intended to help people cope with and treat a broken heart.
