Noa Kirel Faces Backlash from Youth-at-Risk Group Over Violent Music Video

The release of the new song "Love Song" by Israeli pop star Noa Kirel has sparked a major musical and public controversy. The new music video, which opens with an unusual 18+ age restriction warning, is filled with graphic violence, including blood, throwing of objects, and stabbing scenes, triggering a wave of criticism and protest on social media.

Now, the Elem association, which supports youth at risk, has joined the sharp protest, issuing a direct call to Israel's most influential singer to urgently correct the messages she is sending to her young audience.

Glamorizing Violence in a Shiny Package

In a poignant post uploaded to social media, the association expressed deep concern over the video's content:

"We watched Noa Kirel's new music video and were left a bit confused. If someone leans over your partner, you stab her? Are blood and violence a sexy aesthetic? Is throwing chairs and objects a cool act? When violence is presented repeatedly, in a shiny, rhythmic, and stylish package, what exactly remains with those who watch it?"

The association emphasized that the age warning at the beginning of the video does not absolve the singer of responsibility, especially given her status as a role model for countless children and teenagers:

"One can of course say: 'It's just a music video, there is an 18+ warning, it's a cinematic fantasy' — don't make us laugh. Noa Kirel is one of the most influential figures in Israel, and a very young audience watches and imitates her. In a reality where violence among youth is worsening, we cannot turn stabbings, blood, and revenge into an aesthetic and ignore the reality outside the screen."

A Call for a Joint Campaign

In conclusion, the association publicly invited Kirel to review the harsh data on youth violence and join them in a collaborative advocacy campaign:

"You have immense power and influence. Now we call on you to use them to say in a clear voice: violence is not sexy, not cool, and not a game. We are sure you will make the right choice; it is important to make amends and not leave this message as it is."

Festigal Rumors

This is not the only controversy keeping Kirel in the headlines. Alongside the harsh criticism of the "Love Song" video, the pop star has also generated significant buzz regarding her participation in the traditional "Festigal" show.

After six appearances in the show, Kirel was supposed to participate for the first time in the song competition, which returned to its official format. However, it turned out that she will ultimately not face the public vote, raising rumors in the industry about a fear of losing.