Nike to Launch Alphafly 4 Running Shoe in Special Early Sale in Israel
Nike is launching the advanced Nike Alphafly 4 running shoe in an exclusive early access sale in Israel at the BIG FASHION Glilot store ahead of its global release.
Nike is set to launch its highly anticipated competitive running shoe, the Nike Alphafly 4, in a special early access sale in Israel ahead of its official global release on November 19. Local runners will have the opportunity to purchase the advanced footwear at the brand's store in the BIG FASHION Glilot complex starting November 2.
The fourth generation of the revolutionary long-distance running series brings significant technological advancements designed to help athletes break personal records on race day. Weighing a mere 188 grams, the new model introduces engineering upgrades focused on weight reduction, maximum energy return, and optimized stride mechanics.
At the core of the shoe are advanced Air Zoom units that are approximately 30 percent lighter than the previous generation, paired with the innovative ZoomX foam layer, which features a 17 percent reduction in weight. This setup works in synergy with a full-length carbon fiber plate, generating a forward propulsion effect that helps runners maintain speed and conserve energy during critical moments of a race.
The exclusive sale begins at 09:00 AM at the Nike store in BIG FASHION Glilot, with an official price set at 1,199.90 NIS. Stock is strictly limited to one pair per customer, and no discounts or promotional benefits will apply to the model.
This is not the first time the Glilot branch has been chosen as the site for exclusive product launches. The store recently hosted the festive launch event for the official NBA basketball collection of Israeli star Deni Avdija during his time with the Portland Trail Blazers, which featured an early sale and a special fan meetup.
In addition, the Glilot branch served as a key destination for unveiling unique technological products under strict sales conditions last month. These included the heavily discussed Air Zoom Hyperslide recovery sandals, developed in collaboration with Hyperice, which feature a heating and vibration massage mechanism alongside air cushion soles priced at approximately 800 NIS.
