Ashlei Liran Secures Permit for Neve Sharet Urban Renewal Project

Ashlei Liran, owned by Asher Alon and Roni Brick, is advancing an urban renewal project named ME HaCunhanim at 2-6 HaCunhanim Street in the Neve Sharet neighborhood of northern Tel Aviv. The project has secured a building permit, paving the way for the imminent demolition of three aging structures comprising 24 apartments. In their place, the company will construct a 10-story residential building featuring two separate wings and housing 80 new residential units alongside a ground-floor commercial space. The apartment mix includes two- to four-room units, alongside five- and six-room penthouses and duplexes.

For Ashlei Liran, this initiative represents a direct continuation of its longstanding activity in Neve Sharet. Approximately a decade ago, the group completed the ME TLV project in the neighborhood, marking the first urban evacuation-construction project completed in both Neve Sharet and Tel Aviv at large. That landmark project involved demolishing 96 old apartments and replacing them with 270 units across three 21-story towers. Concurrently, the group is advancing the Lev Neve Sharet project, which entails clearing the aging commercial center and residential buildings to construct approximately 255 new residential units above a modern neighborhood shopping hub.

Asher Alon, CEO and co-owner of the Ashlei Liran group, noted the strategic importance of the endeavor:

"The HaCunhanim project is a natural continuation for us as a company that initiated and built the very first evacuation-construction project in the neighborhood. Neve Sharet has undergone a profound demographic, social, and infrastructural transformation over the past decade. Alongside the renewal of residential buildings, we continue to work on upgrading the neighborhood's legacy commercial center to match the evolving community."