Moti Sharf exits the PUSH news project and sells shares at a 10 million shekel valuation
The PUSH news project by Itzik Parzan and Moti Sharf's company Forever are parting ways. Globes has learned that Parzan is buying out Forever's 35% stake at a valuation of 10 million shekels. The transaction is based on the project's valuation at the time of the company's entry in late 2025, though current estimates suggest a higher value.
The news project PUSH by Itzik Parzan and the company Forever, owned by strategic consultant Moti Sharf, are parting ways. Following the announcement of a deal in November, Sharf will sell his holdings in PUSH to Parzan.
According to information obtained by Globes, Parzan is buying out the Forever shares—a 35% stake—at a valuation of 10 million shekels. The transaction is based on the project's valuation at the time of the company's entry in late 2025, though estimates suggest its value today is higher.
At the time, it was reported that the BRM fund, led by Nir and Eli Barkat, carried out the purchase alongside Sharf. In practice, the shares were held by Sharf's Forever, while the BRM fund provided him with entrepreneurial financing amounting to 10% of the deal.
Beyond the shares being bought back, the law firm Weinberger-Rentental, which represents Parzan in various legal proceedings, is expected to continue holding 7% of PUSH shares, meaning Parzan will effectively hold 93% of the company.
Examining options
The deal was announced in November to allow the news project to expand quickly, recruit additional staff, and invest in content and data technologies. At the recent MAD conference, Sharf presented Brij-AI, a technology company specializing in the real-time identification and analysis of narratives, risks, and opportunities for organizations using artificial intelligence.
According to information obtained by Globes, Forever is expected to launch the AI project within the next two months and announce global clients.
The original idea was to combine the two entities, PUSH and Brij-AI, to invest in artificial intelligence while implementing content and marketing strategies on the PUSH page. However, it became clear that both projects require management focus, capital, and full attention. In recent months, the parties examined several options, including proceeding with the original plans or one party buying out the other.
Globes learned that the parties held discussions with various market players to assess their next steps. However, due to massive investments in the AI project by Forever, and the fact that Parzan and PUSH had other plans, the parties decided to part ways so that each project could reach its full potential.
960,000 followers
The PUSH Instagram page has approximately 960,000 followers, in addition to accounts on all other social networks. Parzan purchased this page and other accounts from the content company "Israel Bidur" following a dispute. He is now returning full control to his own hands.
Moti Sharf responded:
"It was not a simple decision. I really wanted to preserve and promote both projects, but I understood that each of them requires full dedication. PUSH is an extraordinary platform built with the talent, work, and vision of Itzik Parzan. I have great appreciation for Itzik, the path he has taken, and the brand he has built. I am parting with the investment out of a strategic decision to focus on Brij-AI, not out of a change in belief in PUSH or its potential."
No response was received from Itzik Parzan.
