"My tattoo business was the trigger for founding Base44, and now I am closing the circle in high-tech"
Yuval Shlomo, wife of Base44 founder Maor Shlomo, discusses her transition from the tattoo industry to the high-tech world. She has taken on a marketing and community management role at Base4u Solutions, which leverages Base44 technology to build business management systems.
"I feel like a baby learning to walk. I am learning concepts from the high-tech world and am curious about what it will bring," says Yuval Shlomo (29), wife of Base44 founder Maor Shlomo, regarding a post she published on LinkedIn. In it, she shared her journey from closing her tattoo business—which served as the catalyst for her husband's company—to entering the high-tech world.
In her post, Yuval wrote: "A few years ago I started tattooing, I just loved it and became good at it, I learned there what it means to build a real business from scratch. Before I met my husband, I barely knew people who work in high-tech. It seemed to me like a distant world, reserved for geniuses with a fancy degree. Today I know that it is not like that. An entrepreneur is an entrepreneur."
From now on, Shlomo will manage marketing and community at Base4u Solutions, a small company that builds management systems for businesses on top of Base44's technology, founded by Roi Alba, a mutual friend of hers and Maor's.
From Tattoos to Technology
Yuval married Maor Shlomo (32) about half a year ago. Maor became an icon of AI-driven disruption in high-tech after selling Base44 to Wix for $80 million, operating as a one-man company until nearly the moment of the sale. Today, Base44 is considered a lifeline for the website-building giant in the face of AI competition.
Regarding whether this transition feels like "closing the circle," Yuval says: "The credit for Base is entirely Maor's, but this is definitely a closing of the circle. Because of my business, Maor and I met, and today I am moving to his side, the high-tech side. My tattoo business was just a trigger to start the business. Maor also says that it is easiest when the problems you are trying to solve are close to you, with people close to you, or on topics that are important to you."
A New Chapter at Base4u Solutions
Today, Yuval works at Base4u Solutions, which provides application building and management system services for companies using Base44 technology. "We are a small company of five people for now. The technological team develops complex systems for managing the ongoing work of companies, managing employees, finances, etc. — on top of Base44's technology," she explains.
She also highlights a project with the venture capital fund Fusion: "We invite solo-founder entrepreneurs with an idea and without a technological background to a training program for entering the startup world, and at the end, they can receive an investment of $150,000 from the fund. It opens a door for them to a technological world."
Personal Growth and Social Impact
Discussing how the exit has changed their lives, Yuval notes: "We both didn't come from a house of money. My father is an independent contractor in the renovation field and my mother is a secretary in court. It is very life-changing in terms of the ability to help. Maor established a fund to support startups in the cancer field that is very important to him. It comes from a painful place; his mother passed away a few months ago from cancer. The best year for him from a business perspective clashed with the most difficult year for him from a personal perspective."
Finally, Yuval reflected on her work as a tattoo artist after October 7: "People wanted to validate for themselves the situation of what they experienced in the war while still in shock. After October 7, I mainly tattooed commemorations: pictures of people, dates, patriotic symbols like a map of Israel and Stars of David. It reflected people whose sense of Judaism strengthened, not in a religious sense."
