"Mobilizing for the Reservists": A new series of fairs is underway
After three years of war, it is time to say thank you. A new series of fairs across four locations will feature hundreds of businesses owned by reservists, showcasing everything from food and agriculture to design and fashion. The initiative will be highlighted on Channel 12 News. Are you a business owner? Register now to participate.
Following the success of the "Heart with the North" fair, which drew approximately 40,000 visitors, a new series titled "Heart with the Reservists" is launching to support reserve soldiers. Throughout September, sales fairs will be held in Haifa, Tel Aviv-Yafo, Jerusalem, and Be'er Sheva. The goal is to strengthen reservist-owned businesses, encourage local purchasing, and connect the public with those who put their lives on hold to serve the country.
The initiative will be covered by Almog Boker and Menachem Horowitz in live broadcasts on Channel 12 News. Reserve soldiers who own businesses are invited to apply for participation.
Fair Schedule:
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Jaffa Port, Warehouse 2: September 8–10.
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Safra Square, Jerusalem: September 16–18.
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Romema Sports Arena, Haifa: September 22–24.
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Cinema City complex, Be'er Sheva: September 29 – October 1.
Each fair will host around 100 businesses covering sectors such as food, agriculture, design, fashion, lifestyle, art, and services. We invite the public to meet these business owners and support their work.
"You mobilized for all of us, now it is our turn to mobilize for you," the organizers stated.
Registration is managed by "Shavim Yoter R.M.I.D. Ltd." Applications are reviewed by the respective local fair production teams (Jerusalem Municipality, Haifa Municipality, Jaffa Port Company, or Cinema City Be'er Sheva), and registration does not guarantee participation. To register, click here.
