What Israelis Order: Delivery Trends, Peak Hours, and Record Baskets
A Mishloha app year-end report reveals Israeli food delivery habits, showing peaks on Thursday nights, Asian cuisine dominance, and a record single order of 22,254 shekels.
The past year has proven that food deliveries have become an integral part of the Israeli routine. According to the year-end data from the Mishloha app, Israelis love to order mostly on Thursday at 20:00, which is the weekly peak hour.
In addition, there is a significant jump of up to 21% in orders every tenth of the month, with March being the strongest month of the year in terms of deliveries. In the culinary sector, Asian food maintains its first place, followed by hamburgers, sushi, pizza, and meat dishes.
At the level of individual most-ordered dishes, a distinct combination of East and West is evident, featuring maki, french fries, hamburgers, pad thai, and onion rings. The year's events directly influenced ordering habits.
On the day the escalation and strikes in Iran began, there was a 30% drop in the number of orders, but the average basket size of those who did order surged by 14%. Sporting events and holidays also left their mark. The opening of the World Cup recorded a 27.1% jump in orders, pizza starred in the final, and on Independence Day, despite the tradition of barbecues, there was a 32% increase in hamburger orders.
On the eve of Tu B'Av, a 12.5% increase in orders was recorded, mostly by women. Geographically, residents of Kfar Saba and Ra'anana are considered the most generous, tending to order from more expensive restaurants and dishes.
On the other hand, residents of Tel Aviv and Rehovot are the ones most likely to seek out benefits and cashback. Finally, the extreme data of the year: the most expensive single order stood at 22,254 shekels for pizzas from central Israel, and the most loyal customer placed no less than 367 orders throughout the year.
