Mia Schem Breaks Records on Reshet 13: The Micro-Drama Changing the Rules of the Game
The series "Double Life" has concluded its season with tens of millions of views and hundreds of thousands of reactions ahead of its final episode.
The micro-drama series "Double Life" on Reshet 13, starring Mia Schem, reached its final episode today, Tuesday, after recording high viewership figures across the channel's digital platforms.
Since its premiere, the series has accumulated more than 20 million views, becoming one of the company's most prominent digital content projects in recent times. Beyond the viewership data, the series generated significant engagement, with approximately 400,000 likes and 30,000 shares on social media.
"Double Life" was built from the start in a format adapted for digital viewing, with short episodes and a fast-paced plot that caters to an audience increasingly consuming content via social networks rather than traditional television broadcasts.
The series follows a character forced to confront a complex reality and secrets from the past, while throughout the season, an active community of viewers formed around the plot, commenting on and sharing the episodes.
With the release of the final episode, Reshet 13 hopes to conclude a successful season for one of the most notable attempts in Israel to combine the world of television with the consumption of short-form content online.
