Consumer Protection Law: Businesses Required to Record Calls and Provide Them Upon Request

The Consumer Protection Authority has announced a new amendment to the Consumer Protection Law, set to revolutionize telephone interactions between businesses and customers. Under the new regulations, businesses will be required to record calls with consumers and provide them upon request.

The legislative initiative was spearheaded by MK Merav Cohen, Economic Committee Chairman David Bitan, and MK Iman Khatib-Yasin. The move aims to increase transparency and reduce disputes between parties. In the event of a disagreement, the recording will serve as definitive proof of what was said during the conversation. Legally, a failure to provide the recording will be considered an admission of the consumer's claims.

Although the full law will take effect in eight months, the Authority emphasizes that certain obligations apply immediately. Specifically, businesses are now required to retain all existing recordings in their systems to prevent the destruction of information before the law is fully implemented.

The law applies to the following types of transactions:

1. Sale of non-food goods worth at least 750 NIS following a marketing call.

2. Loan brokerage services.

3. Asset location services.

4. Services for checking rights related to medical conditions.

5. Tax refund eligibility check services.

6. Communication services as detailed in the supplement.

7. Services for correcting, improving, or deleting credit data.

8. Gas supply.