How a Young Israeli Contractor Revived Ashdod's Historic Lido Beach

The historic Lido Beach in Ashdod, the city's very first coastal spot that served as a vibrant social hub during the 1980s and 1990s, is undergoing a dramatic renaissance. Left abandoned and neglected during the COVID-19 pandemic, the sprawling seaside complex deteriorated into an eyesore plagued by safety and sanitary issues. Now, 31-year-old local construction entrepreneur Yehonatan (Johnny) Nisimian has breathed new life into the iconic location.

Transforming an Abandoned Landmark

Nisimian invested over 12 million NIS to completely overhaul the massive structure, which sits just 60 meters from the shoreline. While previous investors shied away from the colossal renovation costs, Nisimian leveraged his construction company to demolish the old infrastructure and build something entirely new. Premium materials were imported for the project, including designer tiles from Italy and basalt stones from Jordan, alongside state-of-the-art sound systems.

Reflecting on the bold venture, Nisimian stated:

"Lido Beach is one of the most stunning coastal spots in the country with deep historical roots. We turned a neglected hazard into a gleaming pearl where guests can sit just meters from the water."

A New Culinary and Entertainment Hub

The revived complex has been divided into two distinct zones. The first section already houses the popular "Lellouche" café, while the second area will soon feature "Chef Club XO," an upscale Asian fine-dining venue complete with energetic DJ sets and dancers, bringing a Mykonos- and Dubai-style atmosphere to the northern promenade of Ashdod.

Kosher Standards and Future Outlook

The entire venue operates under strict Mehadrin kosher supervision, ensuring accessibility for traditional and religious visitors, while remaining closed on Saturdays. Operating with a dedicated team of over 60 employees, Nisimian envisions shifting regional traffic patterns: