The Man to Whom FIFA Plans to Sell Football

Joshua Kushner, the younger brother of Jared Kushner and husband of supermodel Karlie Kloss, has entered the spotlight due to his involvement in a deal to bring private investment into FIFA. His net worth is estimated at over $5 billion.

YnetAuthors: ציפי שמילוביץ, ניו יורק
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The Man to Whom FIFA Plans to Sell Football
Photo: Ynet / צילום: Greg Allen/Invision/AP, File

The glittering life of Joshua Kushner, the younger brother in the Kushner family, is being revealed. This follows his involvement in one of the most intriguing deals in the world of economics and sports: gaining a foothold in the FIFA organization, which effectively manages world football.

The second most important event at Taylor Swift's wedding at Madison Square Garden was the moment it became clear that supermodel Karlie Kloss was among the guests. Swift and Kloss were close friends for years, until they had a falling out and moved to a state of complete estrangement. Kloss's appearance at the wedding set the web on fire, but it also provided a rare opportunity to capture a current photo of her husband, Joshua Kushner.

Only on very rare occasions does the younger Kushner enter businesses that bring him to the forefront. Since his brother became Donald Trump's son-in-law, Joshua has distanced himself from the headlines even more, with one reason being that he is known as someone who, at least in the past, was a declared Democrat. His involvement now in the FIFA organization's attempt to sell, in effect, football to private investors, pushes Kushner to the place where he least wants to be — the spotlight.

Kushner (41) holds a Master of Business Administration degree from Harvard University. In 2009, he founded the investment fund Thrive Capital and became the golden boy of the high-tech world. The fund was one of the early investors in companies like Instagram and Spotify. It is also one of the main investors in the company AI Open.

Kushner married Kloss in 2018; like Ivanka Trump, she converted to Judaism, and they have two sons. He was born in New Jersey and made the bulk of his career in New York. But like the entire Trump family and its branches, Kushner and Kloss live today in Miami, in an estate they purchased in 2020 for 23.5 million dollars. Last year, they added a large estate on the luxury island of Gulf Stream in Florida, worth about 42.5 million dollars.

According to Forbes magazine, Joshua Kushner is worth more than 5 billion dollars, which is about five times more than Jared. Unlike his brother, he is also defined as a self-made billionaire, even though he came from a very well-established family. Jared managed the family real estate company for years, and a large part of his financial base, about half a billion dollars, comes directly from the share of the company he inherited.

What made Jared a billionaire officially is not the real estate, but the investment fund Affinity Partners that he founded after leaving the White House in 2021. He leveraged the diplomatic ties he accumulated as a presidential advisor with the goal of raising more than six billion dollars, with 99 percent of the investment coming from Gulf states.

Jared is, of course, not the only one in the family who has earned and is earning well from his public role. The Trump Organization, officially managed by Donald Jr. and Eric Trump, is involved in 24 projects in 11 countries, including Saudi Arabia, the UAE, Oman, and Qatar. A huge part of the deals came during Trump's time in the White House, and it is no coincidence that Eric Trump said:

"We are the hottest brand in the world right now."

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