Azrieli Malls Launch Massive Summer Initiative: New Complexes and Unique Concepts

The Azrieli Group is launching a large-scale summer campaign under the brand "Summer of Fun," during which visitors to all the group's malls across the country will enjoy hundreds of activities, events, and promotions throughout the month of August in air-conditioned complexes.

The initiative combines entertainment, leisure, culture, culinary arts, and shopping. It includes festivals for children, plays, and shows starring children's celebrities, including singer Eyal Levi. Alongside this, there will be creative workshops and experience complexes on themes such as Pokemon, pirates, the jungle, and Sonic.

In addition, culinary weekend markets will be held throughout the malls, with food stalls and special food events, alongside summer promotions and benefits from leading brands.

As part of the preparations for the start of the school year, Azrieli Malls will hold "Back to School" fairs across the country, alongside promotions and benefits at participating chains. Among other things, the Kravitz chain will offer a discount of 50 shekels on purchases of 150 shekels or more.

What awaits in the malls?

• At the Azrieli Tel Aviv Mall, there will be a pirate festival, a rooftop water park, a Movieland summer cinema, a "Paw Patrol" complex, and Sonic and Fireman Sam shows.

• At the Azrieli Ayalon Mall, a Smiley festival will be held, alongside children's shows and creative workshops throughout the month of August.

• At the Azrieli Holon Mall, visitors will enjoy children's shows and plays such as "Jack the Pirate," "Hansel and Gretel," and "Gili's Class," alongside pirate complexes and creative activities.

• At the Azrieli Negev Mall, there will be a Pokemon festival, jungle complexes, back-to-school fairs, a culinary weekend market, and summer promotions.

• At Azrieli Acre, visitors will enjoy a large summer complex with daily rotating activities, chef workshops, summer shows, and activities for the return to school.

Zvia Ornstein-Kassan, VP of Marketing and Digital at the Azrieli Group, stated:

"We know that during the summer vacation, families are looking for a variety of leisure options, and especially those that allow them to enjoy time together in an air-conditioned and pleasant environment."

According to her, to make planning family leisure simple and convenient, the group launched a dedicated website this year that centralizes all the activities and events taking place at Azrieli Malls across the country.