Leon Rosenberg does it for the first time: "I feel uncomfortable. The excuses are over"

Leon Rosenberg revealed in a post he published how an unexpected conversation with someone interested in purchasing property in Cyprus managed to make him take a step he had been avoiding for months: to reach out to his clients and ask them to write recommendations about the service they received from him.

According to Rosenberg, his marketing consultant had been trying for a while to convince him to collect feedback from clients and display it on his website. Although he understood the marketing importance of recommendations and the fact that potential clients tend to check reviews before ordering a service or making a significant purchase, he found it difficult to make the request himself.

The reason, according to him, was simple: "I feel uncomfortable." Rosenberg feared that such a request would put him in an awkward position and might even be perceived as intrusive by clients who had already completed the purchasing process.

But then came a conversation with a man he referred to in the post as "Yigal," a pseudonym. According to him, this is a pilot and successful businessman who had been following the content he published for months. During the conversation, the man made it clear to him that the fact that he knows how to write well does not yet prove that he also excels in his professional work.

The interested party said that at first, he even suspected that Rosenberg was one of those people who frequently praise themselves online. However, a comment he saw on one of the posts changed the picture. He recognized a person he knows and appreciates, realized that the same person had purchased property through Rosenberg, and decided to contact him personally to hear about the experience.

According to Rosenberg, that client gave him an exceptionally positive review, and it was this that convinced the interested party to get in touch with him. At that moment, he wrote, he understood in practice what the marketing consultant had been trying to explain to him for months: a recommendation from a real client can be much more significant than any text a person publishes about themselves.

Immediately after that conversation, Rosenberg decided to act. He spent about fifteen minutes drafting a message that he said was intended to be pleasant and not intrusive, chose five clients he had not been in contact with recently, and sent them a request for a recommendation.

The result surprised him. All five responded quickly that they would be happy to do so, and subsequently, the reviews began to arrive one after another, without the need to remind the clients again.

However, for Rosenberg, the value of the process did not end with the compliments. From reading the recommendations, he discovered that each client chose to highlight a different part of the service they received. These things allowed him to identify which actions and processes were particularly significant for the people who accompanied their property purchase through him.

Rosenberg described the experience as a kind of professional mirror that allowed him to better understand the important points in the journey his clients go through on the way to purchasing a property.

He passed the new recommendations to his marketing consultant, who responded with applause and an additional instruction: "Great, now write a post about it!"

And so he did. In the post he published, Rosenberg announced that the recommendations had already been integrated into his website and invited followers to read them. At the end, he also humorously addressed the other clients who did not receive a request from him, and clarified that this was due only to that same feeling of discomfort that had accompanied him from the start.

The main message of the post can be found in the very sentence he chose to open it with: "I've run out of excuses. So I finally did it."