Beloved TV presenter cast in a new role: "They told me it was dangerous"
The well-known television presenter and one of the prominent stars on the i24news channel has been appointed as the official spokesperson for the National Labor Federation and is starring in a new campaign as "Agent Sade," while continuing his television work.
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Eliraz Sade, known in recent years as a prominent presenter on the i24news channel and a media personality recognized since his initial breakthrough, is currently leading a new and intriguing advertising campaign. As part of this collaboration, he has been appointed as the official spokesperson for the National Labor Federation (Histadrut Leumit) and has stepped into the shoes of a unique character created specifically for the campaign: "Agent Sade."
The new campaign focuses on recruiting new workers to the ranks of the National Labor Federation, with an emphasis on addressing the distress of employees, demanding the protection of workers' rights, and offering a robust representative framework.
"When I joined the agent network of the National Labor Federation, they told me it would be dangerous. To solve difficult problems, ones that require thinking outside the box — no challenge is too big for me," says "Agent Sade" in the campaign.
For Sade, who continues his journalistic and media activities in parallel as part of his daily broadcasts, this is not a complete professional pivot or a retirement from the world of current affairs, but rather an expansion into the field of advertising and public relations. Connecting media figures to social and public campaigns is a well-established phenomenon, and in this case, the National Labor Federation chose to utilize the accessibility, charisma, and popularity of Eliraz Sade to make complex labor relations issues accessible to the general public.
