"Pasta Nazi" attacks diners at the restaurant: "A crazy economic loss"

While the Israeli restaurant industry struggles for every percentage of profitability and calculates every gram of raw materials, restaurateur Tal Rashevsky chooses to break all economic patterns. In his new restaurant "Oscar's" on Nachalat Binyamin, the side dish is not just an accompaniment to the dish, but an experience so generous that it borders on a deliberate loss.

In the restaurant on Nachalat Binyamin, where today only schnitzels are served alongside mashed potatoes, a waiter walks between the tables with a cart and distributes hot mashed potatoes to anyone interested, without limit and without additional payment. Some might see this as economic suicide, but for Rashevsky, it is a precise strategy that builds loyalty and a stir on social media, based on the understanding that the experience of abundance and the feeling that you have "beaten the system" are worth much more to the Israeli customer than an extra shekel in the budget balance.

In the podcast, he shares about the economic loss of the mashed potatoes:

"For me, for example, the mashed potatoes are a crazy economic loss. All the partners say, 'This is not good for us, we are losing money.' People don't believe how much mashed potatoes one person takes, and what about the Israeli who didn't order anything and his friend ate a schnitzel and he eats all his mashed potatoes? We know it exists, let the customer beat you, it's good, think about it."

This unique mentality, which combines excessive generosity in food with ruthless treatment of problematic customers, was at the center of Rashevsky's appearance on the podcast "Sit and Take" hosted by Nadav Bornstein and Kfir Arbiv. Rashevsky, who earned himself a reputation as "the most antipathetic restaurateur in Israel," clarified in the interview that he is not trying to shake off the title, but on the contrary, he flaunts it with pride. From his point of view, the classic service concept that "the customer is always right" is an outdated myth that must be eradicated. Customers who come to complain and harass the staff during service will not receive a response, but rather an immediate refund and an unequivocal demand to leave the place, with the guiding principle being that there is no reason to tolerate diners who spoil the atmosphere in the restaurant.