Model and social activist Eliana Zaks joins Eisenkot's Yeshar! party

The Yeshar! party, led by Gadi Eisenkot, announced today, Monday, that 25-year-old marketing professional, social activist, and model Eliana Zaks is joining its ranks and will head the party's youth headquarters. Zaks, originally from Be'er Sheva and currently residing in Tel Aviv, has worked in marketing in recent years and until recently served as a business development manager at a high-tech company.

After losing her mother and brother in a rocket attack on Be'er Sheva during Operation 'Am Kelavi', Zaks chose to translate her pain into public activity, working toward mental resilience, civic involvement, and connecting young people to centers of influence in Israel.

Gadi Eisenkot, chairman of the Yeshar! party, stated:

"Eliana is the Israel of today – determined, principled, and a correct combination of action and spirit. Despite the difficult loss she experienced, she chose to act, connect, and influence. The young people in Israel are not just the 'future', they have long been the present, and we need them with us."

Eliana Zaks, head of the Yeshar! party's youth headquarters, added:

"I believe in the power of community, involvement, and eye-level dialogue to create change. After I lost my mother and brother, I understood that we do not have the privilege to stand on the sidelines - it is our duty to take responsibility and build mental and social resilience here. I decided to join Gadi Eisenkot and 'Yeshar!' because I believe in his balanced and honest leadership. My goal is to establish a strong community of young leaders across the country, who will influence and be an active part of shaping the state. Our generation is not a 'promise for the future' – we are here now, and we deserve a better present and future."