Maccabi Tel Aviv Expands Partnership with Israeli Tech Firm
Israeli technology company UBTECH has signed a seasonal sponsorship agreement for a VIP box at the Menora Mivtachim Arena to host clients and partners during Euroleague and league games.
Maccabi Tel Aviv basketball is gearing up for the upcoming season with a new sponsorship agreement with the Israeli company UBTECH.
UBTECH, part of the One group—a senior Microsoft partner and a leader in AI, cloud, cyber, and Copilot solutions—is joining the club's lineup for the 2026/27 season. The company has signed a seasonal sponsorship and hospitality agreement with the Maccabi Rapyd Tel Aviv basketball club.
Under the agreement, UBTECH will host clients and partners in a private VIP box at the Menora Mivtachim Arena throughout the upcoming season, during both Euroleague and local league games.
The prestigious box will offer a unique hospitality experience for the company's clients, strategic partners, and employees, blending the fast pace of the game with technological innovation and business networking.
"Maccabi Tel Aviv has represented excellence, achievement, and innovation over the years, values that guide us at UBTECH every day. Connecting advanced technology with the world of sports is natural for us, and we are excited to continue providing our clients and partners with an exceptional experience in the arena's VIP box," said Ronen Gabay, founder and CEO of UBTECH.
Doron Jamchi, VP of Marketing and Sales at Maccabi Tel Aviv, added:
"We are happy to continue our cooperation with UBTECH for the third year. Our connection is based on shared values of excellence, achievement, innovation, and a constant aspiration to lead. The unique atmosphere in the arena and the energy of the crowd give UBTECH the opportunity to host its guests at the heart of the exceptional Maccabi experience."
