On the day of the primaries: Eisenkot arrives at a Likud stronghold - "Hundreds of people will come"
As part of the effort to expand its hold on the periphery, the chairman of the Yashar! party will hold a political conference tomorrow in Kiryat Malachi, a traditional stronghold of support for the Likud, on the same day the party's primaries are held. At the same time, the party has launched a new outdoor advertising campaign.
Precisely on the day that the Likud holds its primaries, Gadi Eisenkot will arrive tomorrow evening in Kiryat Malachi—a city where the Likud has enjoyed strong support over the years—for a political conference with the participation of hundreds of people. While the Likud is immersed in choosing its list for the Knesset, Eisenkot will hold a political event in one of the cities identified with the traditional support base of the right, continuing the field activity he has been conducting in recent months.
In the Eisenkot headquarters, they estimate that hundreds of participants will arrive at the event. In recent months, the "Yashar!" party has been aiming at additional audiences beyond the support base of the political center, including the public with a security and state-oriented outlook, as well as right-wing and Likud voters who may be open to a political alternative.
Kiryat Malachi is another stop in the field campaign that Eisenkot has been promoting, with a prominent emphasis on the cities of the periphery. Last week, he held conferences in Karmiel and Jerusalem, which, according to his team, were full, and about two weeks ago, hundreds of people participated in an event in Kiryat Shmona. This follows a successful conference held about a month ago in Dimona.
At the same time, an outdoor advertising campaign for the "Yashar!" party has been launched in recent days in the cities of the periphery. On giant billboards, Eisenkot's picture appears alongside the slogan: "Fighter! Leader! Unifier!". The billboards join the conferences that Eisenkot is holding outside the center of the country, in an attempt to build a field infrastructure for the party ahead of the elections.
Kiryat Malachi has special importance in this process. For years, the Likud has recorded high support rates there, and it is among the cities where the right-wing camp has a significant electoral base. For Eisenkot, a conference of hundreds of participants in such a city is an opportunity to test his appeal also among audiences that are not among the natural voters of the political center.
In the Eisenkot headquarters, they say that "hundreds of people are expected to arrive" and emphasize that Eisenkot "has been plowing the peripheries in recent months." The conferences and the outdoor campaign accompany the effort of "Yashar!" to deepen its activity in the cities of the periphery and establish a presence there ahead of the elections.
Eisenkot is also aiming at audiences that have voted for the Likud and right-wing parties over the years, and tomorrow he arrives at an arena where it will be possible to see how much his message is succeeding in penetrating them.
