The Israeli activist who conquered the Arab world reveals the secret of his success

Shalom Kovesh, a Jewish content creator in the Arabic language, addressed today, Monday, on 'Israel HaBoker' the secret behind his success on social media. According to him, his fluency in Arabic did not come from home:

"I learned it about 5 years ago, with a lot of investment both with a teacher and on my own."

He further added that through the content he uploads to the web, he discovered that despite the hostility toward us in the Arab world, there is a great deal of curiosity toward Judaism and religion in particular. Kovesh noted that his content fills a niche that is largely unoccupied:

"There are excellent content creators in Arabic who do advocacy on the political aspect, but through the religious aspect, one can reach many people who would otherwise shut down if they heard about politics and Israel."

He also added that many Israeli Arabs are interested in his videos and have even recognized him on the street. When asked about his audience's location, he replied: "A little bit from Saudi Arabia, Iraq, Egypt, and a great many viewers from Europe. This is the heart of the Islamic world today." According to him, in the Arab world, people appreciate those who are proud of their identity rather than those who try to "suck up."

Kovesh shared that he has received more positive responses than he expected. He explained that although in the West we are "used" to the excuse that "we are not anti-Jewish, we are only anti-Zionist," many Arabs truly believe in this distinction. He has been asked more than once to make a video explaining the difference between Zionism and Judaism.

"In the Arab world, they are certain that the word 'Zionism' means murdering children, and I explain to them that it is our desire to live here in our historical homeland as the Jewish people, and there is no reason why we should not have this right."