Burger King CEO and stars celebrate: The sparkling launch at Azrieli
Just before the end of the summer vacation, CEO Dana Tochner hosted stars and children at a sparkling event. These are the celebrities who arrived at the Burger King summer launch in collaboration with the film "PAW Patrol: Dino Island."
A double celebration for cinema and hamburger lovers: last Friday, a festive and star-studded premiere took place for the release of the new film "PAW Patrol: The Mighty Movie" (originally "PAW Patrol: Dino Island"). The event, held at the Planet complex in the Azrieli Ayalon Mall in Ramat Gan, was organized in collaboration with the Burger King Israel chain to mark the launch of the chain's new kids' meals, which come with toys of the beloved characters from the series.
Sheni Alon, photo: Or Gefen
Moran Tarasov, photo: Or Gefen
Dana Tochner, photo: Or Gefen
Dana Tochner, CEO of Burger King Israel, arrived at the festive screening and watched the film along with many guests who came with their full families. Among the stars and guests seen enjoying the atmosphere, the beloved characters, and the kids' meals were Nofar Mor, Sheni Alon, the Tarasov family, and many others who came to celebrate the launch of the film and the new meals.
As a reminder, the collaboration between Burger King and the international franchise joins the chain's marketing moves for the summer season, which aim to offer added value to children and families during the summer vacation. As part of the launch, the kids' meals at the chain include figures and toys from "PAW Patrol," connecting the cinema viewing experience with the experience at the chain's branches across the country.
